The ability of media consumers to produce their own texts and to have those texts acknowledged by the agenda setting media. Also, the ability of media consumers to respond to the dominant media.
The first broadcast of a commercial; also refers to the exact date of a particular TV or radio program.
To communicate or transmit (a signal, a message, or content, such as audio or video programming) to numerous recipients simultaneously over a communication network.
The practice of suppressing a text or part of a text that is considered objectionable according to certain standards.
...is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest. Community media is separate from commercial media, state run media, or public broadcasting. Community media has been described, in a broad sense, as "community communication". The "International Association of Media and Communication Research" states that community media "originates, circulates, and resonates from the sphere of civil society". As media created by civil society, there is an implied component of civic engagement in the production of community media. The nascent impetus for community media analysis stemmed from the efforts to "democratise" the media.
The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text.
The process by which a member of the audience is able to read a media text in a way other than the preferred reading. Also used to describe the ability of media literacy students to deconstruct texts outside the classroom.
The ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly inmovies, videos, television and other visual media.
An edited transition between two parts of a feature in which one part is immediately replaced by another. Contains to images, video sequences or audio.
The process by which the audience identifies the elements that make up the construction of meaning within a text.
Measurable characteristics of media consumers such as age, gender, race, education and income level.
(Hypertext Markup Language) is a computer programming language that allows people to create links on the world wide web from one source of information to another in any order.
Station identification of its call letters, name and/or location, channel and/or frequency.
How we as individuals understand the world in which we live. This understanding involves an interaction between our individual psychologies and the social structures that surround us. Mediating between these are the individual processes of communication as well as the technological processes of the mass media. These ideas are usually related to the distribution of power.
Pertaining to or taking place between two or more cultures.
(Co-operation) extending or going beyond national boundaries between a number of governments or bodies of government.
When a media text makes reference to another text that, on the surface, appears to be unique and distinct.
(in journalism) A meeting or conversation in which a writer or reporter asks questions of one or more persons from whom material is sought for a newspaper story, television broadcast, etc.
Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology.
Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
Traditionally, it's the process by which one learns the technical production skills associated with creating media texts. More recently, it has also included the intellectual processes of critical consumption or deconstruction of texts.
Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Media literacy education is actively focused on the instructional methods and pedagogy of media literacy, integrating theoretical and critical frameworks rising from constructivist learning theory, media studies and cultural studies scholarship. This work has arisen from a legacy of media and technology use in education throughout the 20th century and the emergence of cross-disciplinary work at the intersections of scholarly work in media studies and education.
How the plot or story is told. In a media text, narrative is the coherent sequencing of events across time and space.
The process of creating media output as well as the people who are engaged in this process.
Describes the quality of a media production proportional to the money and technology expended on the text.
Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view.
A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs.
The process by which a constructed media text stands for, symbolizes, describes or represents people, places, events or ideas that are real and have an existence outside the text.
A form of media representation by which instantly recognized characteristics are used to label members of social or culturalgroups. While often negative, stereotypes can contain an element of truth and are used by the media to establish an instant rapport with the audience. Incultural media work has the dissolution of stereotypes as a general goal.
(Co-operation) extending or going beyond national boundaries between a number of assets or organisations.