STEP 1

Participants are asked to examine one aspect (genre) of media, namely media sport. They have been supplied with several random newspapers and you should go to the sports section and begin your analysis for instance:

• how many inches of space is devoted to women in sport.
• are there any photographs of sports women.
• how are the different genders treated in the text

STEP 2

• discuss TV and print coverage of women’s sport.
• does it get the same prominence as male sport
• does (insert here the name of a sportwoman in your country/region) get equal treatment in the media with her male colleagues?
• is there a difference in the amount of advertising with each gendered sport

Finally

Does the group agree with the following statement: 

“Power control theory teaches us that those who have power in an institution or organisation determine its ideology. The current ideology supporting sports organisations and media coverage seek to preserve a gendered social structure of values so that these organisations can maintain stasis or control in their environment.”

GERMAN 137: GENDERROLLEN IN DEN MEDIEN
FRENCH 131: GENRES ET MEDIA

Room with chairs, wifi (if showing videos)

laptop, projector

Sport newspapers sections or Sport magazines

Feminist Analysis is the extension of feminist discourse into the arena of media. It aims to understand the nature of gender inequality both in media and in society and to see if there is any connection. Find further suggestions and video exercises in the attached pdf.

» Handout Gender and Media.pdf

Berger. Media Analysis Techniques. Eldridge. Glasgow Media Group. Image composition by UMAC. All people silhouettes from www.freepik.com.

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